What Is Good Content Anyway
Dec 2, 2023 11:03:05 GMT
Post by account_disabled on Dec 2, 2023 11:03:05 GMT
Good content helps people recognize your brand and its assets.
It helps consumers choose you when it’s time to buy.
Good content delivers lasting value that inspires trust in your brand.
The Four Essential Elements of Good Content
Most marketers understand what makes a piece of content good from a technical standpoint. But what is good content according to Google users, in general, and your target audience, in particular? The following four factors are absolutely crucial.
1. Good content is relevant
Today’s audiences want to feel like they’re part of the conversation when it comes to the C Level Executive Email Lists content they consume. It needs to be in line with their values and interests, as well as directly address their problems and concerns.
To be relevant, t must suit the audience’s interests, and be produced by accessible creators. According to the same Google survey, 80% of people are more open to branded content when they relate to it in some way.
Good content is also easy for consumers to relate to, so creators should always aim to be approachable and personable.
2. Good content affects people
Think back to the last really incredible piece of online content you read. Chances are it helped you learn how to do something new, showed you a new way to look at the world, or really got you thinking.
People want content that teaches, shows new perspectives, and changes people’s perceptions positively towards something. That’s what Google wants from your content: to make an impact on your audience.
That’s what your audience wants out of the content experiences you give them, as well – to have an influence on them and leave them better off than they were before they read it.
But above all else, it’s important to put the user experience first.
It helps consumers choose you when it’s time to buy.
Good content delivers lasting value that inspires trust in your brand.
The Four Essential Elements of Good Content
Most marketers understand what makes a piece of content good from a technical standpoint. But what is good content according to Google users, in general, and your target audience, in particular? The following four factors are absolutely crucial.
1. Good content is relevant
Today’s audiences want to feel like they’re part of the conversation when it comes to the C Level Executive Email Lists content they consume. It needs to be in line with their values and interests, as well as directly address their problems and concerns.
To be relevant, t must suit the audience’s interests, and be produced by accessible creators. According to the same Google survey, 80% of people are more open to branded content when they relate to it in some way.
Good content is also easy for consumers to relate to, so creators should always aim to be approachable and personable.
2. Good content affects people
Think back to the last really incredible piece of online content you read. Chances are it helped you learn how to do something new, showed you a new way to look at the world, or really got you thinking.
People want content that teaches, shows new perspectives, and changes people’s perceptions positively towards something. That’s what Google wants from your content: to make an impact on your audience.
That’s what your audience wants out of the content experiences you give them, as well – to have an influence on them and leave them better off than they were before they read it.
But above all else, it’s important to put the user experience first.