Burger King comes out of the closet by wearing the queen's
Jan 9, 2024 5:56:48 GMT
Post by account_disabled on Jan 9, 2024 5:56:48 GMT
There are international days for almost everything and last October 11, International Coming Out Day was celebrated (although many may have missed this anniversary on their particular radar). To celebrate this day in style, Burger King Colombia and the independent agency Fantástica wanted to invite customers of the famous fast food chain to define their own identity (that of kings or queens) by adding tiaras to their traditional crowns (the the same ones his famous pet usually carries). October 11 is a date marked in red on the calendar of activists fighting for the rights of the LGBTI community . Not in vain, the most basic form of activism is to live openly based on the sexuality that one feels as one's own in front of friends, family and the world in general.
If you do not see the embedded video correctly, click here In this context, Burger King Colombia and Fantástica proposed to raise the flag of sexual freedom with a campaign in which they gave customers of the Email Data American multinational a choice between crowns (for a king) and tiaras (for a queen) to be whoever they wanted. be. "Queers, there are not only kings here" is the motto of the campaign undertaken by Burger King in Colombian lands, which includes several graphics and a spot.
In Colombia it is still not easy to live according to your own sexuality in a completely open way . There are still many prejudices and many fears. We need to move forward as a society regarding this issue and the fact that a brand dares to be part of this conversation makes us light the fuse of debates that are absolutely necessary today. Brands must speak and be part of conversations that are as uncomfortable as they are necessary,” emphasize Daniel Bermúdez, founder and creative vice president of Fantástica, and Alejandro Gómez, general creative director of the agency.
If you do not see the embedded video correctly, click here In this context, Burger King Colombia and Fantástica proposed to raise the flag of sexual freedom with a campaign in which they gave customers of the Email Data American multinational a choice between crowns (for a king) and tiaras (for a queen) to be whoever they wanted. be. "Queers, there are not only kings here" is the motto of the campaign undertaken by Burger King in Colombian lands, which includes several graphics and a spot.
In Colombia it is still not easy to live according to your own sexuality in a completely open way . There are still many prejudices and many fears. We need to move forward as a society regarding this issue and the fact that a brand dares to be part of this conversation makes us light the fuse of debates that are absolutely necessary today. Brands must speak and be part of conversations that are as uncomfortable as they are necessary,” emphasize Daniel Bermúdez, founder and creative vice president of Fantástica, and Alejandro Gómez, general creative director of the agency.