Ad-free streaming, a challenge for marketers
Jan 6, 2024 8:20:00 GMT
Post by account_disabled on Jan 6, 2024 8:20:00 GMT
The consumption of audiovisual content has evolved enormously in recent years due to the emergence of countless streaming platforms that make a wide variety of content available to users to consume whenever they want. The challenge for the marketing sector is that, in most cases, these platforms are free of advertising . According to Nielsen data collected by eMarketer , Netflix, Prime Video and Disney+ - all advertising-free services - represented almost half of all the time that users spend streaming during the second quarter of 2020.
Added to this is YouTube and Hulu , which do include advertising, also have an ad-free subscription tier. The challenge that ad-free streaming platforms pose to marketers The top five streamers accounted for Phone Number List approximately three-quarters of all time dedicated to this consumption, while the rest is divided between ad-free services like Apple TV+, ad-supported like Pluto TV, or hybrids like Peacock. The data is consistent with comScore, which revealed that Netflix, Prime Video and Disney+ accounted for approximately half of total OTT viewing hours in the month of July . While eMarketer analysts expect ad spend on connected TV to increase significantly, users' shift toward ad-free streaming services poses new challenges for marketers as time spent watching ads increases.
Reduces considerably. Additionally, services that do include advertising spend less time on ads than traditional television. The solution will lie in finding alternative solutions to connect with viewers such as product placement , using automatic content recognition (ACR) data to detect when audiences switch to advertising-supported platforms, purchasing ads on affiliated properties , and using of similar models and contextual segmentation to try to comply with privacy laws.
Added to this is YouTube and Hulu , which do include advertising, also have an ad-free subscription tier. The challenge that ad-free streaming platforms pose to marketers The top five streamers accounted for Phone Number List approximately three-quarters of all time dedicated to this consumption, while the rest is divided between ad-free services like Apple TV+, ad-supported like Pluto TV, or hybrids like Peacock. The data is consistent with comScore, which revealed that Netflix, Prime Video and Disney+ accounted for approximately half of total OTT viewing hours in the month of July . While eMarketer analysts expect ad spend on connected TV to increase significantly, users' shift toward ad-free streaming services poses new challenges for marketers as time spent watching ads increases.
Reduces considerably. Additionally, services that do include advertising spend less time on ads than traditional television. The solution will lie in finding alternative solutions to connect with viewers such as product placement , using automatic content recognition (ACR) data to detect when audiences switch to advertising-supported platforms, purchasing ads on affiliated properties , and using of similar models and contextual segmentation to try to comply with privacy laws.